Privacy Policy

LAST UPDATED: October 1, 2026

This privacy policy (“Privacy Policy”) explains how NG Astor Limited Liability Company (also referred to herein as “Company,” “we”, “us” or “our”) collects, uses, and shares information about you when you visit our website at: https://astorplacetheatre.com (the “Website”), interact with our emails, newsletters and promotional materials, use our related services, and interact with us offline, including your presence at the theatre and related spaces located at 434 Lafayette Street and 432 Lafayette Street, New York, NY 10003 (the “Astor Place Theatre” or “Theatre”) (collectively, the “Services”).

UPDATES TO THIS PRIVACY POLICY

From time to time, we may change this Privacy Policy. When we do, the “Last Updated” line above will be revised. You are responsible for regularly reviewing this Privacy Policy. Your continued use of the Website following the posting of a changed Privacy Policy is an acknowledgment of the changes. If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on the Services.

INFORMATION WE COLLECT

Information you provide. We may ask you to provide us with information about you when you:

  • Participate in contests/sweepstakes/promotions
  • Visit our Website
  • Complete a survey
  • Subscribe to our newsletter or otherwise sign up to receive communications from us (such as via text message)
  • Submit a form on the Website
  • Contact us, including via email
  • Join a loyalty program
  • View or purchase tickets to a show
  • Apply for a job
  • Otherwise communicate or transact with us

The categories of information that you provide and we collect include:

  • Contact Information, including your first and last name, email address, postal address, phone number, and other similar contact information.
  • Imprecise Location Information, including your city, state and zip code.
  • Content, including content within any messages you send to us (such as when you fill out a “contact us” or other similar form).
  • Demographic Data, including your age, gender, and country of residence.
  • Contacts, including first and last name, email address, and phone number of your personal contacts, such as when you send your contacts tickets. We will use the information you provide to fulfill your requests, including (if applicable) sending them a text message, and we will not send marketing communications to your contacts unless they have a separate relationship with us. Such functionality is intended only for United States residents. To use this functionality, both you and your contacts must be based in the U.S. and you must have your contacts’ consent for us to use their contact information to fulfill your request.
  • Contests/Sweepstakes/Promotions, including information necessary for the administration of certain promotional events.
  • Employment and Education Data, including your employment and education history, resume, cover letter, transcript, writing samples, and references as necessary to consider you for job openings.
  • Payment Data, including your payment card information such as your name, card number, security code and expiration date, and billing information such as your name and billing address.

Information collected automatically. When you use the Services, we automatically collect the following information about you:

  • From your Browser. For example, our servers keep an activity log that tracks all visitors to the Website. The information in the activity log does not identify you individually. The information collected may include among other data: your IP address, your registered domain or home server, time of access, date of access, web page(s) visited, number of clicks, software crash reports, type of browser used, session identification number, search terms, search results, access times and referring website’s address.

The types of tracking technologies we use to automatically collect information include:

  • Log Files, which are files that record events that occur in connection with your use of the Services.
  • Cookies. “Cookies” are small text files that are stored on your device that act as a unique tag to identify your browser. They are used to record your preferences when you use the Services, support security features, track your use of the Services and their features and links, monitor traffic, and make it easier to use and more relevant to you. If you provide us with personal information, information collected through cookies may be linked to that personal information. Most web browsers automatically accept cookies, but, if you prefer, you can usually modify your browser setting to decline cookies. If you disable or refuse cookies, please note that some parts of our Services may then be inaccessible or not function properly. Please note that cookie-based opt outs must be performed on each device and browser that you wish to have opted out.
  • Pixels (also known as “web beacons,” “action tags” or “single-pixel gifs”). Our Services also use pixels. Pixels are invisible graphics or codes embedded in the pages of our Services. When you access the Website, an email, or advertisement that contains a pixel, the pixel will permit us or another entity to drop or read cookies on your browser. Pixels are used in combination with cookies to track activity by a particular browser on a particular device. Pixels are used in combination with cookies to track overall usage patterns of our Services by a particular browser on a particular device that we use to track our conversion, for analysis, and to provide personalized services and advertising content.
  • Session replay technologies, which are third-party software used to record a video replay of users' interactions with certain Services. The video replay may include users' clicks, mouse movements, scrolls, typing, and other activity taken during the session. We may use these replays for research and development purposes, such as to help us troubleshoot problems with the Services, understand how users interact with and use the Services, and identify areas for improvement.

Some information about your use of the Services and other sites and apps may be collected using tracking technologies across time and services. This information may be used by us and others for purposes such as to associate the different devices you use and deliver relevant ads and other content to you on and off the Services.

Information from Other Sources

We also collect information from other sources. To the extent we combine information from other sources with information we have collected about you through the Services, we will treat such information in accordance with this Privacy Policy, plus any additional restrictions imposed by the source of the data, if any. The categories of sources from which we collect information include:

  • Data brokers and data co-ops from which we or our vendors purchase data to supplement the data we collect.
  • Affiliates and related companies of Company with whom you may have done business with.
  • Social networking services with which you interact, such as when you reference Company, Astor Place Theatre, or our Services, or grant Company permission to access your data on one or more of these social networks.
  • Partners with whom we offer co-branded services or products, that sell or distribute our Services, productions and shows, or that engage in joint marketing activities.
  • Publicly available sources, including data in the public domain and data available in open government databases.
  • The Theatre, the Company operates the business and provides services at the Astor Place Theatre which is owned by its licensor.

HOW WE USE THE INFORMATION WE COLLECT

We use the information we collect about you for the following purposes:

  • To operate and manage our Services
  • To process your payments and fulfill your requests
  • To provide you with information, productions, shows, products, or services, including customer service that you request from us
  • To notify you about changes to the productions, shows, products or services we offer
  • To communicate with you regarding new contests, sweepstakes, and promotions, prize information, or news that we think may be of interest to you
  • To improve our Services and our other websites, apps, marketing efforts, productions, shows, products, and services
  • To monitor and analyze trends, usage, and activities on the Services
  • To respond to your questions/comments to us
  • To send you technical notices, updates, security alerts, information regarding changes to our policies and terms, and support administrative messages
  • To prevent and address fraud, breach of policies or terms, and threats of harm
  • Conduct research, including focus groups and surveys
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding
  • To develop and send personalized content, newsletters, advertisements, direct marketing and promotional communications about our and other entities’ products, offers, promotions, rewards, events, and services on and off the Services
  • For any other purpose with your consent

Notwithstanding the above, we may use information that does not identify you (such as de-identified information) for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we use information about you, please see the “Your Rights and Choices” section below.

ANALYTICS AND ADVERTISING

We use analytics services, such as Google Analytics, to help us understand how users access and use the Services. In addition, we work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services. For example, we place ads through Google and Facebook that you may view on their platforms as well as on other websites and services.

HOW WE SHARE THE INFORMATION WE COLLECT

We share information we collect in accordance with the practices described in this Privacy Policy and as otherwise permitted by law. The categories of parties with whom we share information include:

  • Analytics and Advertising Companies. We share information with analytics and advertising companies for analytics and advertising related purposes, including targeted advertising purposes.
  • Service Providers. We share information with service providers we use to support our business and/or our Services, such as website hosting, technical support, sending postal mail, email, and text messages, conducting sweepstakes/contests/promotions, prize fulfilment and other promotional related activities, analyzing data, providing marketing and advertising assistance, providing customer service and processing payments. We use Line-Up and Square as our payment processors (“Ru Management, LLC” is the merchant of record for your purchases).
  • Affiliates. We share information with our affiliates and related companies, and our licensors, including where they act as our service providers or for their own direct marketing purposes.
  • Third Parties with Links from Our Services. From our Services, you may be able to click on links to third-party sites and platforms to buy tickets and merchandise, watch show clips, listen to show tunes, and for other purposes. These third-party sites may independently collect information about you. We are not responsible for, nor do we have access to the information they collect. The collection of this information is governed by the privacy policies on the applicable third-party websites and platforms and we encourage you to review the privacy policies of those third parties to learn more about their data privacy practices.
  • Social Networking Services. Our Services integrate with social networking services to provide access to and the ability to share our content on those social media networks’ platform and to better target ads on those platforms. You understand that we do not control such services and are not liable for the manner in which they operate. We encourage you to review the privacy policies of these social networking services to learn more about their data privacy practices.
  • Security and Compelled Disclosure. We also share the information we collect when necessary to protect the rights, property, or safety of ourselves, our clients, our users, or others. We also share the information we collect to law enforcement, other government officials, or other third parties in connection with a legal investigation or as necessary to comply with the law, including to meet national security or law enforcement requirements.
  • Sale/Merger. We share information in connection with, or during negotiations of, any proposed or actual merger, purchase, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding.
  • Partners. We share information with our partners in connection with offering co-branded services, selling or distributing our services, or engaging in joint marketing activities.
  • Promotions. We offer sweepstakes, contests, surveys, and other promotions jointly sponsored or offered by separate entities (each, a “Promotion”) that may require submitting information. If you voluntarily choose to enter a Promotion, we share information as set out in the official rules that govern the Promotion as well as for administrative purposes and as required by law (e.g., on a winners list). By entering a Promotion, you agree to the official rules that govern that Promotion, and may, except where prohibited by applicable law, allow the sponsor and/or other entities to use your name, voice and/or likeness in advertising or marketing materials.
  • With Your Consent. We may share the information we collect about you for any other purpose, with your consent.

Notwithstanding the above, we may share information that does not identify you (such as de-identified information) except as prohibited by applicable law.

CHILDREN

Our Services are intended for a general audience and not directed at children under the age of 18. We do not knowingly solicit or collect personal information from children through the Services. If you are a parent or legal guardian and believe we have collected personal information from a child when using the Services, please contact us using the information provided in the “Contacting Us” section below.

CALIFORNIA AND NEVADA RESIDENTS

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits California residents to request certain information regarding the disclosure of personal information to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing purposes.

Nevada law (NRS 603A.340) requires each business to establish a designated request address where Nevada consumers may submit requests directing the business not to sell certain kinds of personal information that the business has collected or will collect about the consumer. A sale under Nevada law is the exchange of personal information for monetary consideration by the business to a third party for the third party to license or sell the personal information to other third parties. We do not sell personal information as defined by this Nevada law.

INTERNATIONAL TRANSFERS

We are based in the United States (“US”) and the information we collect is governed by US law. If you are accessing the Services from outside of the U.S., please be aware that information collected through the Services may be transferred to, processed, stored, and used in the U.S. and other jurisdictions. If you are accessing our Services from outside the US, please be advised that US law and the laws of these other jurisdictions may not offer the same privacy protections as the law of your jurisdiction.

SECURITY

We implement and maintain reasonable administrative, physical, and technical security measures designed to protect information we have about you from loss, misuse, unauthorized access, disclosure, alteration, destruction, or modification. Nevertheless, no transmission over the Internet or any other public network can be guaranteed to be 100% secure and we cannot guarantee the security of information about you collected through the Services.

RETENTION

We will generally store information about you until it is no longer necessary to provide services to you, until you ask us to delete it, or until your account, if any, is deleted, whichever comes first; but there are some exceptions to this general rule. We will retain information from deleted accounts to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce our agreements, and take other actions permitted by law. Where we have no continuing purpose to process the information, we will either delete or anonymize it or, if this is not possible (for example, because the information has been stored in backup archives), then we will securely store the information and isolate it from any further processing until deletion is possible.

YOUR RIGHTS AND CHOICES

  • Tracking Technologies and Advertising. Most browsers accept cookies automatically. You may be able to set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. For instructions, check your browser’s technical information. If you disable or refuse cookies, please note that some parts of the Services may be inaccessible or not function properly.  Please note that cookie-based opt outs must be performed on each device and browser that you wish to have opted out. 
  • Text Messages. Text message subscribers can respond to a text from us with the message “STOP” to unsubscribe from receiving further text messages from us.
  • Promotional Emails. You can opt-out of receiving promotional emails and newsletters from us at any time by clicking the unsubscribe link in the email. This opt out does not apply to non-promotional emails, such as those about your transactions, customer support questions, or our ongoing business relations with you. Please note that your opt-out is limited to the email address used and will not affect subsequent subscriptions.
  • Google Analytics. We may use Google Analytics to improve our Website’s functions.  You can choose not to be included in Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.
  • Do Not Track. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to “Do Not Track” signals.

CONTACTING US

If you have any questions about this Privacy Policy, you can send an email to [email protected] or contact us by regular mail at:

Astor Place Theatre
434 Lafayette Street
New York, NY 10003